The Blue Lagoon

In terms of scope, the Blue Lagoon project is one of the most significant projects we've undertaken to date. The Blue Lagoon is a very design-driven company. They hired the talented Jón Frímann & Co to create a design language that would work across their whole digital space. Our first task was to translate this design language into code, which we did by implementing a living design system using Storybook.

The website

Since 2017 the website has seen a couple of major overhauls to keep up to date with the evolving design language and the ever-changing landscape of front-end development. In 2020 the website won the SVEF awards for Best Company Website in the subcategory Large Companies.

One of the more challenging aspects of the project was making the content fully dynamic while maintaining the project's artistic direction and keeping everything accessible for all users.

Our main objectives: Smooth and snappy, yet dynamic and flashy while simultaneously conveying the calm, easy feeling of being in the Lagoon.

The booking engine

In 2019 we launched the Blue Lagoon booking engine, a web application that seamlessly integrates with the website where customers can book experiences, massages, transportation, and more. Users can see real-time availability and prices for all services offered. Existing customers can then log in to see their itinerary, add to a booking or cancel it.